Our story

the long version, with pictures

The story

Boella Co started with a pizza oven - a 20th birthday present that changed everything. I began cooking for anyone who'd let me, friends and family piling round for pizza nights that got a little more ambitious each time. Somewhere in there, the obsession took hold: the science of dough, the fire, and a pull back toward my Italian roots.

By then I'd spent years working in kitchens and street food for other people, and burnt out more times than I'd like to admit. I needed something of my own, something I had full control over.

So I started with a gazebo. For two and a half years I battled the British weather, serving up my best takes on the traditional dishes and the food I'd grown up with. Rain or shine, I was out there.

Two and a half years of hard graft later, that gazebo became the pizza van I built that you'll now find parked outside taprooms and on village greens across Sussex — the one people have come to know and love.

We're family-run and stubborn about the slow bits: dough that proves for two days, tomatoes that taste of tomato, a fire that's oak or nothing. The van keeps us honest - there's no walk-in fridge to hide behind, just the day's trays and a queue that tells you straight away whether you've done it right.

If you've queued with us in the rain, waved through the hatch, or let us gatecrash your wedding - thanks. You're the reason the oven's still warm.

day one, allegedly
Outside Fika with a pizza peel, beneath lettering reading Evenings @ Fika
The two of us working side by side over the prep bench

The suppliers

good pizza is mostly good shopping

The flour - The meat - The yeast

Ratton Pantry — Ratton Pantry is such an incredible supplier I have worked with and for spanning over 4 years now. Sean and the amazing team at Ratton Pantry in Eastbourne are there to fulfil any of your home baking, pizza making and delicious produce needs. Visiting in person will get you a 10% discount on all goods.

Flour - Drinks - Meats

Salvo 1968 — Quality products, expert guidance, and convenience all in one place.

Fries - Packaging

Booker — National Supplier for bulk produce and Packing.

The van

small, green, smells incredible

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