Boella Co started with a pizza oven - a 20th birthday present that changed everything. I began cooking for anyone who'd let me, friends and family piling round for pizza nights that got a little more ambitious each time. Somewhere in there, the obsession took hold: the science of dough, the fire, and a pull back toward my Italian roots.
By then I'd spent years working in kitchens and street food for other people, and burnt out more times than I'd like to admit. I needed something of my own, something I had full control over.
So I started with a gazebo. For two and a half years I battled the British weather, serving up my best takes on the traditional dishes and the food I'd grown up with. Rain or shine, I was out there.
Two and a half years of hard graft later, that gazebo became the pizza van I built that you'll now find parked outside taprooms and on village greens across Sussex — the one people have come to know and love.
We're family-run and stubborn about the slow bits: dough that proves for two days, tomatoes that taste of tomato, a fire that's oak or nothing. The van keeps us honest - there's no walk-in fridge to hide behind, just the day's trays and a queue that tells you straight away whether you've done it right.
If you've queued with us in the rain, waved through the hatch, or let us gatecrash your wedding - thanks. You're the reason the oven's still warm.